Neenah Packaging Announces Significantly Expanded Box Wrap Portfolio and Custom Design Solutions

Jun 13, 2016

Neenah Packaging announces the significantly expanded offering of its Box Wrap portfolio, with new additions to its Premium Packaging Solutions and the introduction of its Luxury Packaging Solutions.

Together, these two expansive collections create an elevated line of packaging papers for national and multi-national retail, beauty, alcohol, electronics and entertainment media brands.

“This expansion has elevated our box wrap offering to the level where we can address key end users who are looking for differentiated packaging solutions, from mid-range to premium, and up to the most luxurious decorative papers. The breadth of this offering, and the custom opportunities now available — from the largest range of whites and durable graphic papers, to the feel of nubuck leather, and high-end exotic finishes — are unmatched in the marketplace,” said Mark Sng, Director of Marketing, Neenah Packaging.

The ability to create custom packaging solutions is the cornerstone of Neenah’s new Box Wrap portfolio. The portfolio now offers a broad range of standard color palettes, an impressive array of whites and neutrals, and an extensive library of embossing options. And, beyond that, lies Neenah’s newly advanced custom capabilities — creating endless possibilities for designers and brand owners.

“The value of our custom capabilities is immense for brands looking to create unique, one-of-a-kind at shelf recognition with a color, texture, finish combination designed specifically for that brand. Or, for global brands who need to maintain color and texture consistency across packaged products, no matter what country the converting is being done in, we can provide that assurance with custom box wrap papers,” said Sng.

The two portfolios are overviewed in a new, two-book specification program, each showcasing the breadth and range of the line, simply offering a place to start. “We consider these tools a springboard for every designer and brand manager’s imagination. Open these books to understand just how endless the possibilities are,” said Sng.

Neenah Packaging Box Wrap Premium Packaging Solutions

An already expansive portfolio, Neenah Packaging has added 26 new items including offset printable, uncoated and lightweight C1S premium box wrap papers with a wide variety of whites, colors, and environmental offerings.

Neenah Packaging Box Wrap Luxury Packaging Solutions

This collection of one-of-a-kind papers exudes luxury with every look and touch. From realistic metal-like finishes, to plush textures, to authentic-looking fine leathers and high-end exotic skins, this portfolio offers endless combinations. This portfolio is about building a unique design. Start with color, select an embossed texture, and further enhance the visual with a print pattern and/or specialty finish. Or, go beyond the offerings presented in the book, and work with Neenah to create a custom color or design solution.

“As our Box Wrap portfolio continues to evolve, we remain committed to providing superior service, with low minimums, fast turnarounds, color and texture consistency, durability, and unrivaled on-press, converting and finishing performance for all of our Neenah Packaging papers," said Sng.

Contact your local Neenah Packaging rep to request a special presentation of the new Neenah Packaging Box Wrap specification books.

About Neenah Packaging

Neenah Packaging, http://neenahpackaging.com, provides unique and sustainable packaging papers and custom solutions for premium packaging. Its range of colors and textures—for bags, box wraps, gift cards, gift card carriers, hangtags, labels, folding board and fragrance strips—inspire visually and create a high touch tactile connection. Neenah Packaging enables leading and emerging brands in cosmetics and fragrances; wine, spirits & craft beer; retail and more to deliver on their brand’s promise. Neenah was the first in the packaging industry to offer a premium100% PCW board. Neenah Packaging welcomes custom inquiries.

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah is now proud to offer a portfolio of 100% paper based flexible and rigid wide format products perfect for retail, tradeshow and many other end-use applications.

With multiple manufacturing facilities in Wisconsin and the Northeast, prime importance is placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s design blog.


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